Featured Article

As women, finding the perfect bra can feel like an endless and frustrating journey. From uncomfortable straps and underwires to cups that don’t provide the right fit, the struggle to find a bra that offers both comfort and support seems never ending. However, Third Love, a popular lingerie brand, may have just revolutionized the bra industry with their inclusive and innovative approach to designing undergarments that cater to every woman’s needs.

Founded in 2013 by husband and wife team, Heidi Zak and David Spector, Third Love prides itself on providing women with bras that are not only comfortable and supportive, but also personalized to their unique body shapes. The brand offers a wide range of sizes, including half sizes, and uses a Fit Finder Quiz, an online tool that takes into account breast shape, cup size, and band size to recommend the perfect bra for each individual.

One of the most notable benefits of Third Love bras is their use of high quality materials. The brand uses luxuriously soft and breathable fabrics, such as memory foam and Pima cotton, to create bras that are not only comfortable, but also durable. This means that women can wear their Third Love bras for extended periods of time without feeling uncomfortable or constantly readjusting, making them perfect for long days at the office or special occasions.

Another positive benefit of Third Love bras is their attention to detail and comfort. The brand uses tagless labels and seamless stitching to eliminate any irritation or itching that can arise from traditional bras. They also offer a variety of strap styles, including convertible and racerback, to accommodate different outfits and preferences. This attention to detail and comfort is especially beneficial for women with sensitive skin or those who have experienced discomfort from bras in the past.

In addition to their inclusive sizing and high quality materials, Third Love also prides itself on its commitment to diversity and body positivity. The brand believes that every woman deserves to feel beautiful and comfortable in their own skin, and that includes their undergarments. Third Love’s size range goes all the way up to 48 band and H cup sizes, ensuring that women of all shapes and sizes are able to find the right fit for them.

Third Love’s dedication to body positivity doesn’t stop at their size range. The brand has also launched a campaign called “To Each, Her Own”, which features a diverse group of women photographed wearing Third Love’s bras, unretouched and without any alterations. This bold and refreshing move has been widely praised for promoting inclusivity and challenging traditional beauty standards in the lingerie industry.

The positive benefits of Third Love bras go beyond just comfort and support, as the brand is also committed to giving back. From donating bras to women in need through their partnership with I Support the Girls, to offering free bra fittings for breast cancer survivors, Third Love is dedicated to making a positive impact and helping women feel confident both inside and out.

In a market flooded with traditional and often uncomfortable bras, Third Love stands out as a brand that not only prioritizes comfort and inclusivity, but also makes a conscious effort to give back and promote self-love. By offering a personalized fit and a wide range of sizes, this brand is changing the game and making women’s lives a little bit easier, one bra at a time. So ladies, say goodbye to the endless struggle of finding the perfect bra and say hello to Third Love – a brand that truly has your back.